Why Protein?

Did you know that 9 out of 10 Indians lack adequate protein? A typical Indian mean Veg or Non-Veg usually contains unproportionate amount of Fat, Carbs and Protein. This is causing the Indian population to have low muscle mass and higher belly fat compared to many other countries. The protein requirement of an average adult per day is between 0.8 to 1 gram per kg of the body weight.This requirement goes up to 1.2 to 2 grams per kg of body weight for athletes and body builders.

Your organs, tissues, muscles and hormones are all made from proteins.Studies show protein in your diet not only help you maintain and lose weight, but protein also works to:Show More

  • stabilize your blood sugar levels
  • improve your ability to learn and concentrate
  • reduce brain fog
  • boost your energy levels
  • support your muscles and bones
  • support the absorption of important nutrients

Protein Deficiency can cause numerous issues in the human body, some symptoms of Protein Deficiency are:Show More

Why Whey?

Protein is made up of Amino Acids. Amino acids are organic compounds that combine to form proteins. There are 20 different types of Amino acids needed by the human body. Your body can produce some Amino acids on its own but out of 20, there are 9 amino acids which are called Essential Amino Acids. These essential Amino acids cannot be produced by body, and hence must come from food you consume. Additionally, body cannot store excess Protein, so we need to take it regularly to keep the required protein levels in the body. Whey Protein Concentrate contains all essential Amino Acids, which makes it a perfect protein supplement. This cannot be said for most of other forms of protein, especially in the Vegetarian diets. Meat and Dairy Productsare a very good source of Protein, but it also comes with increased risk of Cardiovascular and other diseases due to excess Fat.